Charitky®. Giving forward ...Financially sustainable promotional program with a social impact
Promotional program for companies • Social impact on society • Financial sustainability
The current form of Charitky® is an original promotional product with mini drageés. Any company can purchase this variable and playful item and use sufficiently large area of patented packaging for its own prolonged promotion. 12% of the price is directly handed over by Charitky® to help particular children and support their development through transparent non-profit organisations. Charitky® is wholly of Czech origin and also people with disabilities are involved in its handmade production.
The aim of Charitky® is not the maximisation of profit but financially sustainable maximization of the social impact, i.e. the maximisation of the number of supported children and the quantity of products made by people with disabilities.
Charitky® proves that even a business could have a social dimension!